For me, influencing starts with real life, not deliverables. I only partner with brands that fit naturally into my world: music, travel, wellness, lifestyle, and Black culture and community. If I wouldn’t use it, wear it, or bring it into my events in real life, I won’t promote it online.

I collaborate with brands on integrated campaigns that can include:

• Event and content partnerships

• Sponsored moments at That Slow Jam Party and other curated experiences

• Live DJ content, playlists, and music-driven storytelling

• Destination and travel content with real itineraries

• Product integrations woven into my actual routines and lifestyle

Every partnership is custom-built around your goals and what feels organic for my audience.

The best fit are brands that:

• Respect Black culture and community

• Care about music, storytelling, and experience

• Are aligned with travel, wellness, lifestyle, beauty, or entertainment

• Understand that authenticity and trust matter more than quick clicks

If your brand wants to connect deeply with a grown, culture-forward audience instead of chasing trends, we’re likely aligned.

Partnerships can show up as:

• Sponsored segments or moments within That Slow Jam Party

• Branded experiences or photo moments at events

• Cocktail, food, or product integrations that make sense for the vibe

• Content captured on-site that extends the story beyond the event

We always start with the guest experience and then layer your brand into the narrative in a way that feels seamless, not forced.

Yes. I collaborate on:

• One-off campaigns: event takeovers, launches, listening lounges, or seasonal pushes

• Longer-term partnerships: multi-month or annual relationships where we build layered storytelling through events, content, playlists, travel, and product integration

Long-term partnerships tend to perform best because my audience gets to see the brand in different, genuine contexts over time.

Deliverables are tailored per project, but they commonly include a mix of:

• Instagram Reels, posts, carousels, and Stories

• TikTok content and realistic life moments

• Live DJ content, curated playlists, or mixes

• Event presence (hosting, DJ sets, or branded experiences)

• Recap content from events, activations, or trips

The exact mix is built around your goals, budget, and the story we want to tell together.

My audience is primarily a grown, culture-focused community that loves R&B, hip-hop, and soulful sounds. Many are based in Toronto, across Canada, the U.S., and the Caribbean diaspora. They value quality experiences, travel, wellness, and brands that feel intentional and rooted in culture.

Success is measured using both numbers and nuance. We look at:

• Content performance (views, saves, shares, comments)

• Event engagement (attendance, time on-site, participation)

• Clicks, sign-ups, or redemptions where relevant

• How naturally your brand is embraced by my audience in the comments, DMs, and IRL conversations

Every collaboration starts with a clear objective so we know which metrics matter most.

Yes. I don’t work with brands that conflict with my values or my audience’s well-being. If something feels forced, extractive, or disrespectful to the communities I’m part of, I’ll pass. Protection of my audience’s trust comes first.

Share a few key details via the “Discuss a partnership” button or contact form:

• Your brand and what you do

• The type of partnership you’re exploring

• Timeline, budget range, and markets you’d like to reach

• Any specific events, campaigns, or moments you have in mind

From there, we’ll explore if it’s a mutual fit and outline a concept that feels both strategic and authentic.